By Staff Correspondent
SpiceJet and Dolby, a company with decades of experiance in delivering audio and visual experiences to billions of people worldwide, have come together to provide enhanced audio experiences for flyers 38,000 feet up in the sky, in Dolby Atmos.
SpiceJet passengers will be able to enjoy their favourite Dolby Atmos-enabled content like blockbuster movies and podcasts on compatible Dolby Atmos-enabled devices. Flyers can enjoy this immersive audio experience via SpiceJet’s in-flight entertainment (IFE) system, SpiceScreen, the company stated.
Debojo Maharshi, Chief Marketing Officer, SpiceJet, said, “As a majority of Indian travellers prefer watching Bollywood, Regional movies, Original shows and Podcasts, Dolby’s revolutionary immersive audio technology Dolby Atmos, will add to the entertainment quotient on SpiceScreen.”
He went on to add, “By introducing Dolby Atmos on our in-flight entertainment system, SpiceJet has raised the bar for a superlative onboard experience. With Dolby Atmos, SpiceScreen brings a theatre-like 360-degree surround sound experience at 38,000 ft for passengers, making movies and podcasts more immersive and larger-than-life. We hope our passengers love the all-new experience on-board.”
“We are excited to be part of this endeavour with SpiceJet and MojoBoxx. At Dolby, our goal is to enable spectacular entertainment experiences, and this is a great opportunity to cater to our audiences not just on the go but also when they fly”, said Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories.
“We are proud to be Dolby’s first digital partner in the sky, in the World. Our partnership will enable us to bring the cinema-like sound experience to passengers in the sky for the first time in the history of In-Flight Entertainment in the World with Dolby Atmos.’ said Manoj Kumar Gupta, Founder, MojoBoxx.
The Indian aviation firm described SpiceScreen as a first-of-its-kind, light-in-weight, wireless entertainment system which enables seamless delivery of content onto the passengers’ personal devices through the Wi-Fi network. Passengers will now enjoy their favourite Dolby Atmos-enabled content, including blockbuster movies and podcasts on Dolby Atmos compatible devices, the company added.
Passengers can download and access the SpiceScreen app on their hand-held devices and enjoy content spanning from movies, shows, stand-up comedies, and podcasts.
To cater to the evolving consumer sentiment, MojoBoxx worked with content partners like Eros Now and Earshot to extend their content library comprising blockbuster Bollywood films and podcasts in Dolby Atmos SpiceJet flyers, the company explained.